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Glossary

Meta description

What it does

It is written in the page head as <meta name="description" content="...">. Search engines may use it as the snippet under your title, or may write their own from the page if they think it matches the query better.

Writing a good one

  • Say what the page offers and why it helps, in plain language.
  • Keep it to about 155 characters so it is not cut off.
  • Give each page its own, not the same text across the site.

Check the length and look with the SERP Preview, and see the guide.

Common misunderstanding

A meta description does not directly affect ranking. Its job is to persuade people to click. Related terms: SERP.

Try the SERP Preview Free, instant, and runs in your browser.