What makes a good slug
- Short and descriptive, using the main words.
- Lowercase, with hyphens between words.
- Free of accents, spaces and punctuation.
- Stable: changing it later needs a redirect from the old address.
An example
“10 Café Tips & Tricks!” becomes 10-cafe-tips-and-tricks. The Slug Generator does this, with options to drop stop words and cap the length. It handles accented Latin letters, but drops text in other scripts. See how to create a clean slug.
Common misunderstanding
Stuffing a slug with keywords does not help ranking and looks spammy. A clear, readable slug is enough.